The perennial issue of click fraud and the resulting wasted expenditure for brands. The challenges of national legislative programmes driving the fragmentation of a previously a global market. Unprecedented levels of regulatory scrutiny and ever-increasing pressure from campaign groups concerned about the industry’s implications for privacy and individual rights. The potential for abuse of the data it holds. We have plenty of experience in advising publishers and vendors alike in navigating the legalities of all these tricky areas.

From supply side platform (SSP) and demand side platform (DSP) agreements, to consent management platform (CMP) procurement and implementation, to the associated compliance work such as privacy impact assessments, we offer practical, pragmatic advice that can actually be implemented using the tools and products out there in the market today.