Aurelia Butler-Ball

Partner
I’m driven and inspired by the people around me. Seeing them succeed means everything. Each innovation we create at Tacit Legal is a result of our commitment to investing in our relationships with these people. That goes for clients and our employees.

I started my legal career in-house at Universal Music, which gave me insight into how media and entertainment law works on a global scale. Now my clients include global brands, start-ups, entrepreneurs, creative and digital agencies, content creators, authors, rights owners, podcast producers and musicians.

I typically help these clients with:

  • drafting and negotiating high value or commercially significant contracts;
  • helping to commercialise IP; and
  • maximising commercial value in accordance with my clients’ strategic goals.

Alongside client work, I’m Tacit Legal’s Chief Client Officer, taking the lead on developing and growing our relationships with our clients.

I truly believe that Tacit Legal is powered by the best people, processes and technology possible. These give us the time to understand our clients’ objectives and the ability to easily unlock our experience and expertise to help our clients achieve more. 

Tacit Legal feels fresh and modern. I couldn’t be happier to be here. It’s been liberating to break free from the traditional law firm structure. My aspiration is for Tacit Legal to continue to grow and sparkle, and show clients and lawyers that there’s another, better way of doing things.  

Articles

Influencer marketing: what should brands consider?

Influencer marketing is still one of the most powerful tools to boost trust and engagement in your brand – but what are the key legal issues to consider?

Aurelia Butler-Ball
24/04/2024

What blocks implementing playbooks and contract risk policies?

Inhouse counsel we speak to almost universally agree that having a playbook or risk policy for supplier contracts would be a good thing. But what is stopping them?

Chris Bridges
18/04/2024

Building a firm from scratch – the blueprint

Given the opportunity to start with a blank piece of paper, we've thought very carefully about what we need to run the firm efficiently.

Chris Bridges
24/01/2023

Building a firm from scratch – why go on our own & our vision

Why we started your own firm rather than join one, and our aspirations for what Tacit Legal will feel like for our clients and our colleagues.

Chris Bridges
10/01/2023