The project

After being represented by one management company for all this time, Anna was ready for a change. But the prospect of leaving her contract and negotiating a new one was both novel and daunting. Luckily, a word-of-mouth referral from a fellow influencer led her to our media and entertainment specialist, Aurelia.

Aurelia was so knowledgeable about the influencer industry. She understood what I wanted and knew how to achieve it.

The challenges

While she was excited about her move, Anna was understandably nervous about sunset clauses in her existing contract. She was also mid-way through several projects with her clients, which couldn’t pause just because of her change in management. So the whole process had to be quick and seamless.

The solution

We always consider what every party wants. In this case, we needed to listen to Anna, her old management company and her new one. And then we had to find a way to give them all the best possible outcome. Aurelia’s deep knowledge of the market and the people in it gave us an advantage. She was able to quickly gauge what to say, at the right time, to the right person.

The process was so smooth. I was able to work throughout the negotiations. And I got everything I wanted.

The result

From secretly blogging about beauty and fashion in her room at university, Anna’s career so far has seen her work with her dream brands and travel the world. We were able keep all this going while Anna exited her contract, causing no disruption to her or her clients. Aurelia’s calm and measured approach to contract negotiation ensured that Anna was able to achieve her aims with her new contract too. In Anna’s own words, “Aurelia 100% nailed it.”