Which makes the risk of non-compliance very real. The ICO routinely takes enforcement action against businesses breaching the direct marketing rules and it’s strict in its application of the law. In most cases, the breaches are entirely inadvertent and could easily have been prevented.

Getting marketing compliance right doesn’t have to be difficult or a major impediment to your business. In fact, a lot of the advice we give ends up pointing out that the client is being more conservative than they need to be.

We can help you determine where consent is needed and what that consent needs to look like, advise on when you can rely on an opt out and when an opt in is required, help you write and design your just-in-time explanations and opt in / opt out wording, and help ensure that your privacy notice makes all the proper disclosures.